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产品故事 |
INTRODUCTION |
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• GS2200i汽油发电机是该系列中首台面世的产品，其肩负着引领系列化的重任。 • 在针对竞争对手品牌定位、产品定位以及设计趋势综合分析后，我们发现留给我们可选的定位区间已十分有限。不过，幸运的是客户决策层极具前瞻性的思维以及对设计的尊重使我们有勇气将目光锁定在趋势前沿。最终我们将”未来”、”科技”、“人性”设定为未来星月公司静音变频发电机产品的品牌定位。 • GS2200i的设计语言极具未来科幻色彩，我们以X、Y字形贯穿产品主体与细节，同时点缀蓝色高抛光侧壳作为视觉中心，足以给人带来惊艳的初见。对于最为关键的色彩设计，我们大胆启用白、蓝、灰、黑相搭配，营造出未来、清新、亲和的氛围，与品牌定位高度契合。 |
• GS2200i gasoline generator is the first product in the series, which takes the leading responsibility of the serialization. • After a comprehensive analysis of the competitor's brand positioning, product positioning and design trend, we find that the range of positioning left for us is very limited. Fortunately, however, the forward thinking and respect for design at the customer's decision-making level encouraged us to focus on the forefront of the trend and, finally, we set "future", "technology" and "humanity" as the brand positioning of silent VF generators of Xingyue Group in the future. • The design language for GS2200i is full of the sense of Si-Fi of the future. We use X and Y shapes to run through the main body as well as the details of the product, and at the same time, we decorate the high polished blue side shell as the visual center, which is amazing enough to attract initial sights. For the most critical color design, we boldly use white, blue, gray and black to match and create a future, fresh and friendly atmosphere, which is highly consistent with the brand positioning. |
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服务内容 设计研究 造型设计 模型制作 平面设计 |
SERVISE Mockup Making , Style Design , Rearch Design , Graphic Design |
